Hello all you style conscious people out there! Welcome to HOY Fashion, a website dedicated to street style in the UK.

We the photographers; Samantha Toro Paz and Sophie Christian started HOYFASHION in Liverpool where we both live, and travel up and down the country stopping people in the street who have a unique sense of style, to share with the rest of us.

We have all been there, you see someone with a great bag but feel awkward asking where it is from. Well thats what we do best.

Even if you just like having a nose at what others are wearing, come and have a browse to get some inspiration.

Sophie & Samantha